The Kaplan Anthem was meant to be an introductory video to introduce audiences to a new Kaplan brand identity.  Kaplan Students would create Manifestos of what they wanted to achieve in their life similar to the fictional characters in this video. each of these characters would have a deeper backstory that the user could watch.

This video was no longer used when client switched strategies.

writer, director and Producer - Justin Sherratt

Production Company - Shoot Florida